Unleashing Purrsonality: How ARM & HAMMER™ Cat Litter’s AI-Generated Cat Portraits Are Boosting Adoptions

In a heartwarming effort to rejoice Undertake a Shelter Cat Month, ARM & HAMMER™ Cat Litter teamed up with the ASPCA® to launch AI-generated “Purrsonality Pics” at a digital cat adoption occasion. This revolutionary initiative used generative AI to create playful and fascinating portraits that replicate every cat’s distinctive character, serving to potential adopters join with them extra simply.

Shelter cats typically wrestle to showcase their true selves in adoption pictures because of the stress of their environment. To sort out this problem, ARM & HAMMER, together with its artistic company Razorfish, developed an AI software that generates eye-catching portraits. These “Purrsonality Pics” spotlight every cat’s distinct attraction, whether or not they’re playful, curious, feisty, or affectionate, making it simpler for cat lovers to fall in love at first sight.

The ASPCA and ARM & HAMMER Cat Litter will likely be co-hosting the following digital cat adoption occasion that includes a number of extra Purrsonality Pics on Wednesday, July 24, 2024 on Fb and Instagram.

“Purrsonality Pics makes use of AI to disclose the distinctive personalities of shelter cats in methods conventional pictures can’t,” mentioned Jamie Perruquet, SVP Government Inventive Director at Razorfish. “This software helps potential adopters join extra deeply, main to higher adoption matches.”

Christina Wyman, Vice President of Trigger Partnerships on the ASPCA, famous that the digital occasions helped showcase cats’ personalities, leading to extra adoptions. One standout success was Torta, a good-looking cat who discovered his perpetually house because of his charming Purrsonality Pic.

As a part of the initiative, Arm & Hammer additionally sponsored a match marketing campaign that raised $200,000 in 72 hours for the ASPCA.

“We’re at all times on the lookout for new methods to make clear cat welfare organizations and assist them discover loving properties for his or her cats. Purrsonality Pics make the method of making adoption profiles simpler for shelters and our hope is that it’s going to assist join extra cats with loving households even quicker.” mentioned Carly Catalano, Affiliate Director of ARM & HAMMER™ Pet Care.

Along with the work with the ASPCA, ARM & HAMMER’s Feline Beneficiant program, devoted to serving to neglected shelter cats, may also donate $50,000 this 12 months to assist shelter cats discover loving properties.

To see extra AI-generated Purrsonality Pics or for extra details about adopting a cat by way of the ASPCA, please go to this web page or aspca.org/undertake.